We all use headphones, earphones, and speakers to listen to music. There are a variety of brands out there, who produce various products related to listening music. JBL is one of the few companies out there who are good at producing good products which allow the user to listen to music and gain a pleasing listening experience.
Today, we are going to focus on, the advertisement that won awards for JBL’s noise canceling headphones which in theory are said to cancel out the noise while you listen to the music of your choice. Cheil Worldwide was the agency responsible for the campaign to promote the headphones. The name of the campaign was “Block Out The Chaos”. As for the 3D illustrations, it was done by Bangkok based CGI studio Illusion.So, let’s have a look at the award winning ads.(h/t)
Two Kids Are Fighting Over A Toy In The Background, While The Mother Is Calm
The white blank silhouette between the mother and children is a depiction of JBL noise canceling headphones.
#2 A Father Is Staying Calm, While His Daughter And Wife Are Fighting Over A Hair Dryer
Again, the white silhouette represents the noise-cancelling phones.
#3 A Guy, Remains Calm As Two Dogs Fight Over A Bone
The guy remains calm as they pets are battling out with each other, while he is listening to the silhouettes of the noise canceling headphones by JBL.
The campaign has won Bronze Lions in the prestigious print and outdoors, at the 2017 Cannes Lions Festival.